Our Capital Raising Process

At FundsFinders, we’ve built a complete, done-for-you process that simplifies raising capital for startups. We take care of everything, from refining your pitch to directly booking meetings with investors who are interested in your business. Our goal is to help you focus on scaling your company while we manage the complexities of investor outreach.

Here’s a step-by-step look at how we help you secure funding:

Onboarding & Strategy Development

Before we dive into the outreach process, we spend time understanding your business, goals, and what you’re looking to achieve. During this phase, we review your existing pitch materials, identify gaps, and work on refining everything to make sure it’s as strong as possible.

Pitch Refinement

Our pitch deck specialist will go through your existing deck and give you detailed advice on how to improve it. This includes making sure that:

  • Your story is clear and compelling.
  • All the necessary financials are well-presented.
  • You’ve highlighted key points that matter most to investors, such as your traction, team, and market opportunity.

The goal is to make sure you’re ready to impress investors from the first meeting.

Expert Advice on Pitching

In addition to reviewing your materials, we provide 6 hours of one-on-one training to ensure you’re well-prepared to speak to investors. We’ll walk you through how to pitch confidently, answer tough questions, and engage investors effectively.

Comprehensive Business Valuation

We also perform a complete valuation of your business to help you understand its worth and ensure you’re prepared to negotiate with investors. This valuation process is crucial because it gives you a realistic idea of your company’s value and what investors may offer.

How We Calculate Valuation:

We use different models to calculate your company’s value, including:

  • Multiples and Price-to-Earnings (P/E) Ratio: This approach is useful for both public and private companies and helps estimate what your business is worth compared to similar companies in the market.
  • Discounted Cash Flow (DCF) & VC Valuation: These models take into account your future cash flows and expected growth to give a more in-depth analysis of what investors might pay for a stake in your company.

 

By doing this, you’re equipped with clear data, making negotiations smoother and more successful.

Targeted Investor Outreach

Once your materials are ready and your valuation is complete, we shift gears into the outreach phase. This is where we really take over the heavy lifting. Our team handles all aspects of reaching out to investors and booking meetings with the right people.

How We Target Investors

We use our exclusive database of over 150,000 venture capitalists, angel investors, and private equity firms to find those who are best suited to invest in your business. This list includes investors who focus on your industry and stage of growth—whether you’re raising a pre-seed round or targeting Series A or B funding.

Cold Email Campaigns

Our outreach strategy involves highly personalized cold email campaigns designed to get the attention of investors. Here’s how it works:

  • We create email sequences that speak directly to what investors are looking for.
  • Each email is customized to the investor’s interests, with compelling subject lines and a clear message about why your company is worth their attention.
  • We use best practices to ensure high deliverability rates, making sure your emails land in inboxes, not spam folders.
  • Our team also continuously monitors and adjusts the campaigns to improve results.

 

Each investor we target receives carefully crafted communication that makes it easy for them to understand the value your business offers.

Warm Introductions to VC Partners

In addition to cold outreach, we also leverage our network of VCs and angel investors with whom we’ve built relationships over the years. In some cases, we facilitate warm introductions that can increase your chances of securing meetings. Having a trusted partner introduce you directly to investors can make a huge difference, as it builds credibility and opens doors that might otherwise stay closed.

Managing Investor Communication

Once investors show interest, we handle all the back-and-forth communication, so you don’t have to worry about scheduling or follow-ups. Our team works behind the scenes to ensure that everything is handled smoothly, from responding to initial inquiries to getting meetings booked in your calendar.

Guaranteed Investor Meetings

We know how critical it is to meet with qualified investors. That’s why we guarantee at least 10 investor meetings for every client who passes our pitch assessment. Our job is to get you in front of serious investors who are actively looking for opportunities like yours.

What Happens in the Meetings?

Your role is simple: show up, pitch your business, and discuss your opportunity with investors. We’ve already done the legwork of prepping the investor and setting the stage for the conversation. You’ll be meeting with people who are genuinely interested in what you have to offer.

Why Our Process Works

  • Expert Pitch Preparation: Our specialists ensure your pitch deck and materials are top-tier, maximizing your chances of capturing investor interest.
  • Data-Driven Targeting: We use advanced targeting techniques to find the right investors for your specific business.
  • Full-Service Outreach: From cold emails to warm intros, we handle all the outreach, ensuring you’re only engaging with serious investors.
  • Hands-Off Approach for You: You don’t need to worry about any of the day-to-day communication. We take care of everything, so you only need to attend investor meetings.